Content Management

Static
A static web site, sometimes called "brochure-ware", is an online version of a standard brochure that inspires the web surfer to take some action, such as sending an email, filling out a form or calling you on the phone. A static site includes great-looking graphics, active components that change color or highlight when the mouse moves over them, and text that clearly and compellingly communicates your message.

Dynamic
A dynamic web site has everything that the static web site offers, plus the added attraction of interactive elements. These catchy, attention-grabbing features are designed to keep the surfer on your site for a longer period of time, which gives you more time to get your message across. Interactive elements include things like database-driven pages where the user can "drill-down" through your online catalog or database to elicit more and more information from your site.

MetaLanguage-driven
An ML-driven web site offers "plug'n'play in xml land"

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as part of your Digital Campaign
Lead by our Digital Campaign Designer team